May 17, 2004

The Narrative Form

Mother Jones asks, “Stories make the world go around. So how come liberals can’t tell one?” Well, that’s a bit strong. But consider this:

It’s plain why this [the Bush] story works as well as it does. It presents a classic hero and a journey that reaches down through the brain into the gut. And Republicans can translate it into simple, clear lines of action: Wage war and don’t stop. Cut taxes. Put bad guys in jail, or to death.

Many on the left harbor the delusion that Republicans can be dislodged by criticism of this story. There are two main styles of critique. The first is ironic and humorous (see Al Franken). The second style is serious and raging, bordering on caustic (see Tim Robbins’ “Embedded.”)

But, by definition, critics are at the margins. However loud they shout from the sidelines, they’ll never get in the game. The game is for those who can tell a story.

Rush Limbaugh knows this. He’s no critic. Sure, he rips into Democrats and liberals, but his point is always to describe the enemy — cowardly and pessimistic — in order clarify the attributes of his hero — courageous and optimistic. Every anecdote, every opinion, feeds into his story. That’s why he convinces so many people and that’s why he makes so much money. And that’s why he has helped engineer a profound change in the culture of the country’s government.

On the other hand, the advent of “Air America” illustrates the left’s deluded love affair with criticism. The debut ad campaign features photographs of right-wing bugaboos, with smart-ass lines plastered over their faces (“We Pump Irony” over Schwarzenegger and “All the Caffeine and None of the Oxycontin” over Limbaugh). These are clever, but 100% content-free. The most revealing of the ads is a picture of Ralph Nader. “Mocking the Far Right and When We’re Tired of that The Far Left.”

The network is all criticism, all the time. Franken’s show is hilarious and brilliant. But it’s one thing to convince me that the right is full of big fat idiot liars. It’s quite another task to articulate the character of a movement, which can show itself in times of opposition, and in times of leadership.

The essence of the narrative form: setting, sympathetic hero, unsympathetic antagonist, conflict, resolution (one in which, typically, the hero changes in a fundamental way). You’ll notice that critique is not mentioned … and when you’re criticizing the other guy’s story, you’re not telling your own.

Posted by Avocare at May 17, 2004 11:20 PM | TrackBack
Comments

Nicely framed. Stories are powerfully effective, even as campaign tools.

Posted by: oyster at May 18, 2004 04:16 AM
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