Blogs As "Mainstream" -- Are We There Yet?

The Annenberg Online Journalism Review asks the question (for the 258th time), "Have weblogs gone mainstream?"

So Dr. Pepper using blogs for marketing isn't mainstream enough, huh? Forbes.com's Erik Hesseldahl doesn't mince words when he introduces Forbes' picks for Best Tech Blogs: "Blogging...is the Internet sensation of the moment." Forget that Forbes chose Slashdot, more of an online community than weblog, as its top pick in technology. The fact that Forbes.com itself is choosing the best blogs at all is a sign of mainstream success, folks.